ADVERTISING
– Ad spots, TELEVISION commercial
– Infomercial
– Indoor/outdoor and in-store media
– Political ads
Television commercial spots are judged on their ability influence an intended behavior on the viewer. It’s absolutely critical that your commercial spot catches and holds your viewers attention and, most importantly, influences action. At 2 Cents Productions, our experienced writers, producers and directors have the chops to develop the right spot or infomercial and deliver sales results.
MUSIC VIDEOS
– Artist Biography, Buzz Generator, EPK
– Complete Music Videos
– Album Release Promotion, Behind The Scenes
Need to produce a music video for a hot band or musical artist? Image is everything, and buzz from your music video drives sales. Our extensive background in the music industry gives us an edge that will show on the screen. We’ve worked with almost every type of musical or entertainment act from hip hop groups, rock and alternative bands, indie artists, and DJ’s, and we have the contacts and pull to bring in top-name music video producers.
– MUSIC VIDEO TREATMENT
At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.
However, a video treatment goes beyond this exercise of defining the overall direction of the video. The treatment goes down to describe the kind of locations, situations, stories, images, look and feel, tone and color, pacing and so on of the music video. Even though most treatment writers don’t follow specific guidelines or structures, a well written treatment is one that can successfully communicate complete ideas to artists.
We have had the chance to write several music video treatments for several artists where different ideas and angles were presented for them to consider. Also, a video treatment can help with the process of creating the production budget where items identified in the treatment are included in the budgeting process.
Summarizing, a music video treatment is the starting point of every project. It allows the production company to communicate its ideas to the artists and it allows artists to make decisions regarding the direction of their video. The treatment also helps production companies to write production budgets that are accurate and that give artists a complete view of what to expect when embarking on the production of their music video.
LONG FORM
– Short or feature film
– Documentary
TELEVISION
– Episodic or special programming
– Reality
– Pilot
– Sports
– Children’s content, Animation
INFORMATIONAL
– VNR
– Talk show
– PSA
– Awareness/prevention
– Public Speaker or Author Promotions
In a tough economy, it’s more important than ever to reach your target audience and move them to action. For non-profits and fundraisers, the task can be more daunting as audiences have less capital. It’s the perfect reason to update your fundraising materials with a strong new and compelling story to grab your viewers attention and move them to support your organization.
EVENT
– Concert/stage VIDEOTAPING
– VIDEOTAPING Large meeting/ceremony
PREPRODUCTION
– Media and marketing planning, strategy
– Director, producer, AP
– Script writing and storyboarding
– Casting
PRODUCTION
– Motion and still camera operator
– Audio tech
– Technician, grip
– Sound design
– Graphic artist
– CAD design
– Animation, motion graphics
POST PRODUCTION
– Audio engineering, sweetening
– Video editing UP TO 4K
– Voice Talent
– Motion Graphics
– Color Grading